but lack of careful planning

Sensei outstanding works "sleeping" value



Visit one party secretary of zhejiang province -- ZhaoHePing, vice chairman



"Children's literature reveals a kind of" artistic ", it is my fairy tale of the biggest wave of ice associations and esteem... our age can't maltreat art behavior." A decade ago, extremely "critical" children's literature critics BanMa more than once said, ice wave the value of the work, in history will much more serious.



Whether BanMa or ice wave, probably never thought, the ideal of will come so "fierce" - December 2010, zhejiang attracting subordinate of liberal arts not only the ice wave all works buyout the copyright, but also directly established by ice wave is named ice wave cultural creativity limited company ", with professional team omni-directional present ice wave artistic charm. Zhejiang province by attracting why launch "wave" high-profile ice? Reporters were interviewed zhejiang related problems attracting party secretary, vice chairman ZhaoHePing.



Remember those: in our impression, the writers guild of liberal arts founded an entity culture company seems to have no precedent, zhejiang worked in this step very bold. What reason contributed to the rich explorative thinking?



ZhaoHePing: first, what we conceptually come out, the literary creation way should be more broad, literary works should be put to test the reader of work, not lead to the reader cannot play its role. In a time of publication and media information updates so fast, literary works a book come out like water, "wow" once went to precipitate down. We need to do a "elam dam", the water storage up, still waters run deep, waste not, want not. A lot of cultural resources, aren't you going to consciously placing it set up, just buried away. Writers themselves are not good at doing these things outside of creation, also does not have enough energy, time and creativity to operation, need more professional and creative team. At this time, put forward the idea of liberal arts project scheme, and the feasibility was very strong. From college, who already have mature condition to promote the idea.



Remember those: frankly speaking, in present hot children's book market, ice wave is not present marketable special strong writer, though he has published many books, 280 award-winning, and is written into contemporary children's literature. How do you dare to "use" ice "wave" such a banner? You for his influence have such great faith?



ZhaoHePing: ice wave is contemporary children's literature, but also the representative writer of children's literature worthy of zhejiang market leader. His work style diversity, age rich administrative levels, has the very high artistic level, very suitable for various styles of digging, just by simplification of operation "wasting".



Ice wave scattered in various works no a press press, central to recommend, Although some also animated. Simplicity of operation is a tremendous waste of resources. As the us, which works to press or film company, will be very sensible and professional to the analysis judgment, unlike earlier writer individual behavior, someone to find, give somebody else. We will ice wave works together, become a comprehensive consideration and analysis, according to the different characteristics and readers with age, the ebook, video, animation, books and so on the different form to appear, the ice wave literature value fully displayed, relaxed the "ice wave" set up the brand, making us zhejiang literary world brand.



Remember those: this company only operation ice wave work?



ZhaoHePing: of course not. Ice wave works are company planning first creative projects. Our ultimate goal is to see it as a discovery, training related personnel especially young people of a platform.



We are found, service and training writer aspect is sometimes scattered focusing too narrow, often be certain writers out works, find we seek advice or help, we care about and support. But the insufficient scale, hard to avoid omissions, energy and ability is limited. In this way, can form a kind of open, planned, can promote path to provide more opportunities for young people, everybody comes together thinking, creation, together out of high-quality goods.



On the talent cultivation to go a variety of route, as literary organizers, to produce good works is big things. See good young plant, as far as possible to absorb to us this team, make it become a part of it. In this platform, after a period of polished, everybody to promote each other and incentive, young people grow faster. We hope that more young people to become the new "ice wave". Not to say that repeat ice wave works, but to become "ice wave" this culture and creative team member. "Ice wave" also will not be confined in zhejiang, in a successful experience, after the excellent writers and works throughout the country, we are willing to attracted integrate, let "ice wave" become towards our country culture brand.



Remember: after all, this is the one without precedent model, have you felt propulsion difficult?



ZhaoHePing: it is so. But we don't try so hard, the mature a scheme launch a, first easy after difficult, can do what do what, not once all things to spread. Such as "ice wave literacy story" e-book and "the Wolf bats adaptations for film scheme comparatively mature, will first entered actual operation. For us, it is mainly ideological unity and general grasp, concrete plan we will give it to more professional and institutions to run, is not what all grasp in hand. "Ice wave" feasibility is very good, can cause bigger concern, but maybe not long, there will be other institutions concerned and intervention. As long as your creativity, relevant people is willing to stoke.



Although "ice wave" can succeed time still to be verified, but I believe, at least it can go forward. Zhejiang is not short of this aspect of "people" and "money", the key lies in good originality, form good mechanism. Now is a very good opportunity, we must grasp to live.



Remember those: in your to this company ideas and expectation, hope it play what kind of cultural functions? After all, it was not completely belongs to a commercial behavior.



ZhaoHePing: social benefit and economic benefit of mutual promotion is our purpose. Now the big question is, some of the value of the work just appear, on washed or neglected. There are many things in the book is asleep, now we are going to awaken it, let these value wake up, go looking for little reader, walked into their hearts, and they feel life together, hand in hand. Work is afraid of "old", we just want to diversification, more innovative, accords with modern readers psychology way to make them keep "young".